Book marketing

Your book is published. Now it has to be found.

Ads, press, podcasts, book videos, bookfairs and bookshop placement — with clear prices and an honest view of what each one is worth doing. We market books we published, and books we didn't.

See services and prices Talk to us
Before you spend anything

What marketing can and can't do for a book

Marketing can put your book in front of people who have never heard of it. It can make your listing look like a published book rather than an upload. It can get you onto a podcast, into a bookshop, or in front of an audience that already reads your genre.

What it cannot do is manufacture demand for a book nobody wants, or turn a modest seller into a bestseller because you spent enough. Anyone who tells you otherwise is guessing, or selling.

So here's how we work. We'll tell you what each thing does, what it costs, and what we honestly think is worth doing for your book. We will not forecast sales, because nobody can do that honestly.

What we will do

  • Tell you what each service actually does
  • Tell you when we think something isn't worth your money
  • Report exactly what was spent and what it reached
  • Hand you every asset we make, whether you continue with us or not

What we won't do

  • Promise you a number of sales
  • Promise a bestseller rank
  • Promise press coverage an editor hasn't agreed to
  • Bill you for ad spend we didn't place
Services

What we do, and what it costs

All prices exclude 18% GST. Ad budgets are paid by you, directly to the platform, and are separate from our fee.

Being found online

Amazon Ads — setup, strategy and management ₹10,000 + 20% of ad spend
Meta Ads, 15-day campaign — setup, strategy and management ₹10,000 + 20% of ad spend
Author website From ₹10,000
Email newsletter campaign From ₹2,000

Being talked about

Press release, written and distributed From ₹5,000
Podcast episode — virtual ₹15,000
Podcast episode — studio ₹25,000
Sponsored podcast appearance From ₹2,00,000
Influencer feature From ₹50,000
Giveaway setup and design From ₹5,000

Being seen

Book video ₹8,000
Cinematic book film ₹25,000
Book launch event From ₹50,000
Bookfair display and author signing ₹35,000
Airport display On request

Being stocked

Global distribution — 40+ international stores From ₹30,000
Retail display and distribution — physical bookshop placement From ₹50,000
Or let us build the plan

The Presence Plan

Buying marketing line by line usually means buying the wrong things in the wrong order.

Tell us about the book, who reads it, and what you want the next three months to look like. We'll come back with one plan, one price, and an honest list of what to skip.

A Presence Plan usually combines a launch push, a period of paid support, and one or two things that put you in front of people in person. What goes in depends entirely on the book — a Marathi poetry collection and a business memoir need almost nothing in common.

Ask for a Presence Plan
Two kinds of author

You don't have to have published with us

You published with Ink Orbit

Your listings, metadata and author pages are already set up properly, so marketing starts from a clean base. Most authors add to what their package already included.

See publishing packages

You published somewhere else

We'll look at your listing, your cover and your metadata first, and tell you honestly whether marketing is the right spend or whether something more basic needs fixing.

Send us your book
Before you decide

Questions authors ask

Will this increase my sales?
It might, and we won't tell you by how much. Marketing increases the number of people who see your book. How many of them buy it depends on the book, the cover, the price, the category and a great deal of luck. Any publisher who gives you a number is making it up.
What does "+20% of ad spend" mean?
Our management fee is 20% of whatever you choose to spend on the platform. If you set a ₹20,000 Meta budget, you pay Meta ₹20,000 and us ₹10,000 setup plus ₹4,000 management. Nothing is hidden inside the ad budget.
Do you guarantee press coverage?
No. We write and distribute the release, and we'll tell you which outlets are realistic for your book. Whether an editor runs it is their decision, not something anyone can sell you.
Can you market a book you didn't publish?
Yes, and we do it often. Send us the link and we'll look at the listing before quoting anything.
What's the minimum worth spending?
If your budget is under about ₹15,000, we'd usually tell you to put it into the book itself — a better cover, or an audiobook — rather than into ads. A small ad budget behind a weak listing spends fast and shows nothing.
Do I own what you make?
Yes. Videos, banners, copy, the website — all of it is yours, and we hand over the files whether or not you continue with us.

Tell us about your book.

Send us the link, or the manuscript if it isn't out yet. We'll reply within 24 hours with what we'd actually do, what it costs, and what we'd leave alone.

We usually reply within 24 hours.

Rather just talk? +91 98918 66318 outreach@inkorbit.in